Trust Marketing for Small Businesses

If you are a person who is looking to have some great tips for your small budget business then you are in for some great luck as you can find some of the most trusted as well as proven small budget tips for marketing your business here. These ideas can surely make up the difference for you that you might have not even imagined before. They are given as follows:

  • Pay Attention to Content

This is something which is almost very obvious now. It is because if you pay attention to have some really awesome content then you will surely attract a lot of prospects that will eventually give you true sales. Thus, make sure that you have quality based content which is actually helpful to know about you or your product / service being offered.

  • Make Videos

Many people might not pay enough attention to it but the fact is that people are more attracted to buy a service or product when it has some great instructional videos for use or those that show the product or service clearly. Thus, make sure you spend some amount clearly on this aspect to make people have faith in you and build a trusted relationship.

  • Get Those Promos

Getting real advertisement promos can be quite out of budget but there is still good news because there are many places on social media where these ads and their posting are free through some promotions and deals. So make sure you don’t miss out any chance on these as they are available quite often to get you the best marketing.

  • Remember Reddit

Redddit is a very smart way to go with marketing because Reddit can help all people to brush up any marketing skills that have been applied. Reddit makes use of these skills to utilize them in the best possible way so make sure you don’t forget this place for marketing at all.

  • Get into Networking

This is the best way to stay updated and keep people updated about your business too. Thus, make sure that you are truly active and available on almost all social media platforms for people to know about your business and get their queries answered as well too.The above specified marketing tips for small businesses will surely prove to you their credibility in the least amount of time, so get started to get benefiting from them right now!

How to Do Direct Mail for Complete Beginners

At the end of this article you will know:

1) What kind of mailing you’re going to do.

2) Who you’re mailing to.

Lets get started!

The first thing you should do is figure out why you’re considering a mailing in the first place. It takes time and money to mail a bunch of letters. What are you hoping to get in return?

Decide what you want to get out of direct mail.

Why are you doing this mailing? Are you looking to advertise a sale, and bring people into your store? Are you looking to sell something directly? Do you want people to call you, or set up an appointment?

(FYI, “checking in” or “introducing yourself” is not an objective. It is a waste of money.)

It’s important to understand what you’re hoping to accomplish, because it affects who you mail to, what offer you’re going to make, and how you’re going to make it.

This isn’t a time consuming step, but it’s an important one.

With your objective in mind, it’s time to move onto step 2: Assembling your list.

Put together your list.

Your list should include only those people relevant to your objective.

Are you trying to get new customers into the store? Then do NOT mail to existing ones! Do you have a special offer for long time customers? Then mail it only to them.

Do you have a special product or service you want to offer, but not all your clients or customers can afford? Mail only to the ones who can afford it.

A small, carefully target list will out perform a catch-all. Why send letters to people who aren’t interested, and couldn’t afford it even if they were? That just wastes the cost of printing and mailing.

Having a targeted list allows you talk to your customers in a very personal way. You aren’t talking to everyone. You’re talking specifically to the people who would want what you’re selling. You can make more compelling selling points.

How do you put together a list?

First, take a look at the contact info for your customers and clients. You have that right? If not, you need to start getting it!

Ask your customers for their mailing address. Sign them up for your newsletter. Have a contest with space for their contact info on the entry form.

Get creative, but get those addresses!

Or maybe you want to bring new customers in the door? In that case, rent a list.

There are a number of list broker services available. And if you’d rather have someone do the work for you, there are a number of direct mail services around that will help you assemble the right list.

So far so good. You now should know what your mailing goal is, and have a list of who you’re mailing to.

Top 5 Reasons Businesses Should Use Banner Stands

If you are a business looking for an advertising medium that is flexible, easy to use and easy traveled with, consider banner stands as options. Below are five reasons why business should use, and do use, these types of equipment for their advertising, promotional and display needs.

They Are Easy to Use

One of the biggest draws of these types of equipment is their ease of use. No matter which one is selected, they offer a huge benefit of being easy to use. There are no technical aspects about a banner stand that need to be learned in order to use them. Every one of them comes with step by step instructions on how to put up properly.

Quick Setup and Take Down

The X banner stand is the most involved of all the banner stand choices and takes a maximum of ten minutes to setup. Once it has been set up a few times by the owner, the time for getting it to setup is lessened.

The L banner stand consists of a base and a back pole. The banner itself is independent of the display and acts as an additional piece to install in order for it to be completely upright and functional.

The retractable roll up banner stand is the least time consuming to setup requiring only seconds. When purchasing the banner and it’s relevant stand as a combination purchase, the banner will be installed onto the retractable way unless the customer specifically requests for it not to be. In addition, if only the retractable banner stand is purchased to be used with an already existing vinyl banner, the customer only has the banner installation to complete before it is usable. Typically, most customers will purchase it and banner combination in order to save money and have a ready to use out of the box advertising tool.

Convenient Traveling

They tend to be very convenient when traveling around. Many businesses travel around to different locations in order to promote their products. Trade show vendors are a common profession that makes heavy use of them. Each one of them is comes with a carrying case and many come with a shoulder strap.

The lightweight compact size makes it where a person can easily carry it over their shoulders and tote along with them. This type of advertising tool does not require any special storage and can fit in even the smallest of cars.

Cost Effective

The cost of a banner stand, out of pocket, is a fair prices and toward the lower end of the advertising budget for most businesses. The amount of use is significant making this equipment an even better investment. Being that they do not have to be stored, they do not incur any additional storage costs. They do not have any special maintenance procedures and they can be used multiple times over and over and even have their graphic switched out for a completely different look.

Long Lasting

The life span of banner stands varies greatly. The factors that affect the lifespan of it include the way it is stored, the use it gets, the conditions it is used in and the overall treatment of it.

In order to get the longest life span from them, be sure to store them where they are not on the bottom of a pile of heavy items. The same is true for when traveling in a car, truck or SUV. Do not place heavy items on top of it to ensure they will not bend, warp or scratch. The higher end types will generally last longer because of the materials they are made out of. Another item to consider is the actual vinyl banner that is being displayed. Retractable roll up banner stands will keep the vinyl banner safe from being ripped.

Warren did love to observe thing during his leisure time. He troll around quite a number of trade shows and exhibitions and he did have something to say about it.

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

Is Direct Mail Still Effective?

I’m often asked “Which is better, email marketing or direct mail marketing?” While email is a very effective medium for communicating and selling customers – from the prospective of prospecting (finding NEW customers) – I feel direct mail is much more effective, and here’s 7 reasons why:

HIGHER RESPONSE. When searching for “new” customers, study after study proves regular mail will generate more new customers than email. A recent study by the DMA (Direct Marketing Association) shows direct mail being 10 to 30 times more effective than email.

HIGHER DELIVERY RATE. A good mailing list is typically 95% deliverable. On the other hand, the great majority of email lists being advertised have a delivery rate of below 50%. Also, due to the constant onslaught by spammers, the ISPs (Gmail, Yahoo, AOL, etc) are beginning to block unsolicited emails… and for this reason some are predicting the demise of email “prospecting.” Fantastic offer, fantastic creative, fantastic list… all this is irrelevant if the ISPs don’t deliver. With regular mail — your offer gets delivered!

HIGHER OPEN RATE. With the great majority of email “prospecting” campaigns, 95+ percent of all emails are not even opened. The email recipient will either delete or transfer to the SPAM box… without even peeking at the email… your brand name. On the other hand, postal mail is a tangible item that typically captures a glance. The receiver may not read every word, but your company name/brand will gain much more awareness with postal mail than with email.

MORE PROSPECTS. Accurate — quality email addresses are very difficult to acquire — mainly because most people do not opt-in for 3rd party offers. For this reason, virtually all email lists are missing the majority of the target. Typically a good mail list offers 80% more prospects.

LONG SHELF LIFE. The shelf-life of an email offer is measured in seconds, while an offer via regular mail can linger on a coffee table for days.

LESS COMPETITION. More than ever consumers are bombarded with digital offers that they don’t want. Email is now the cluttered option, while direct mail represents the uncluttered option. With postal mail your offer will not get lost in avalanche of competitive offers.

SAFETY. This one is a biggie! With the growing threat of identity theft, viruses, and SPAM, people are becoming more and more hesitant in responding to on-line offers… even legitimate interesting offers. Regular mail is safe… the user can visit any website on his/her own time schedule and without having to click potentially dangerous links.

So, for “prospecting” as well as putting offers in front of qualified buyers (BUYERS that are looking for your product or service) that will help grow your business quickly… “old fashion” mail is much more effective than email! Email “prospecting” is losing its power. Direct mail on the other hand has never really lost its power and is in fact gaining strength. This is the very reason that even some of the biggest Internet names (Google, Facebook, Microsoft to name just a few) are major direct mail users themselves. Bottom line – companies that use regular mail will gain a competitive edge on the competitors that skip mail.

20 Ways to Increase Sales With Direct Mail Letters

1. Adapt letter-headed paper

If you’re using company letterhead for direct mail then adapt it to your requirements. The company name and selling benefit should stand out. If you want people to email you, then the email address should stand out. If you want them to phone, then make the phone number prominent. Use the footer as a place to increase sales by drawing attention to a trade association or quality control mark. Make legal information as small as possible.

2. Postal replies

Do you want potential customers to reply by post? Include a pre-paid envelope.

3. Long letters

Don’t be afraid to write long letters (over a page). Nobody will buy something without enough information to make a decision. Keep selling until you have run out of sales points. Every word should be relevant – no rambling.

4. Be friendly

Address your letter to a known person if at all possible because it shows that you care who they are. Second best is to address them by their job or interest, eg. ‘Dear Dog Owner’. The worst salutation is ‘Dear Sir/Madam’.

Sign off in a friendly way. Instead of a secretary signing the letter on your behalf, sign it yourself. Include your Christian name and a friendly title. ‘Customer Services Manager’ says that your company cares about its customers.

5. Powerful headlines

At the top of the letter write a headline that communicates the product’s main benefit. It gives the potential customer a reason to read on. Keep it clear and simple – think communication not clever word play.

6. Powerful openings

Grab your reader’s attention. Study magazine articles and newspapers.

7. Subheadings

Subheadings make letters digestible. Each subheading should sell the product.

8. Ask for what you want

Don’t beat about the bush. If you want your reader to buy your soaps then tell them so. If you want them to take out a subscription, ask them to sign up (and make it super easy). Ask straight away – don’t leave it until the middle of the letter.

9. Talk benefits

Know the difference between features and benefits. Instead of saying ‘the X65 lawnmower has a barrel of sixty rotating blades’ say ‘the X65 lawnmower develops a healthy lawn within weeks’. Decide which is the most important benefit and put that first. All the other benefits follow.

10. Make it personal

Address the reader as if you were sitting beside them. Make it about them and not you. Every time you write ‘we’ try and change it to ‘you’.

11. Emphasise important points

Emphasise important words by using bold or underline, but don’t overdo it or the power is lost. Indent to emphasise key paragraphs.

12. Make sure the letter flows

Guide the reader gently from one point to another. Sentences should be linked (‘what’s more… ‘, ‘but… ) and ideas should be set out in logical order.

13. Entice the reader to act

Your letter must end with a ‘call to action’. Now you’ve (hopefully!) sold the reader make it easy for them to act. Don’t make it complicated by providing lots of alternatives which involve decisions. Give an incentive too: ‘reply by 20th August and you will receive a free watch’.

14. Provide reassurance

Make sure the reader knows they can’t lose. For instance, say you won’t take payment until the product has been dispatched or that they won’t be charged for 60 days.

15. Use a PS

When you receive a letter do your eyes go straight to the PS? So do your reader’s. There should be a new ‘just remembered’ benefit here to seal the sale.

16. Make it a parcel

You don’t have to send a letter on its own. A creative package is likely to generate a higher response rate. You could include a sample of your product or a promotional item which will be a constant reminder of your company eg. a drink coaster or a pen.

17. Include a reply device

Pre-paid postcards with tick boxes make life easy for potential customers. If you can print their name and address for them, all the better. Reassure people that a salesman will not call and that they are under no obligation to buy.

18. Include an endorsement

Comments from satisfied customers go a long way as do market research statistics: ‘85% of our customers have used us for over 2 years’. Always be truthful. Never be tempted to lie – to do so cheats your customers and undermines your reputation.

19. Involve the reader

Ask rhetorical questions: ‘What would you do if… ? Write questions that potential customers might ask and answer them: ‘How much will it cost?’ Provide an example of a company or individual who reaped the benefits of your product: ‘When James & Son bought our product they halved their production costs in a week’.

20. Overcome objections

Make a list of all the possible reasons your customer might have not to buy. Decide how you would answer these objections and put them in your letter. For example: ‘I can’t afford it now’ could be solved with an easy payment plan. If you think people will want to compare deals with other providers then provide a comparison chart.

Why Your Business Should Invest Into Direct Mail

Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a younger demographic target audience.

Think about it; people are deluged with emails, social media posts and instant messaging. In the digital world, it’s a novelty to receive a great piece of direct response material in the mail. However, there are a few differences in what we do in our direct mail than what was done in the old school days.

  • We experiment with all types of colorful pieces.
  • We rarely send any letter.
  • The pieces are always vibrant with images and very little copy.

There are a couple of reasons why your business should consider direct response to prospect and grow your business.

  • Response Rate: Last year, Compu-mail noted, “Direct mail household response rate is 5.1% (compared to.6% email,.6% paid search,.2 online display,.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
  • Personalization: When your prospects receive mail (not including bills), particularly those who are of Generation X or older, there is a familiar feeling. The older generations still like to receive something in the mail with their names on it. They can touch the piece, and there’s something novel about it in today’s world.
  • Generational Myth: Believe it or not, a sizable portion of Millennials also like direct response because it’s something they too can touch and hold. According to a Forbes article, 36 percent of people under the age of 30 like to check their mailboxes, and 95 percent of those between the ages of 18 and 29 have a favorable view of mail, such as personalized cards.
  • QR Codes and PURLs: Companies have been experimenting with testing QR and PURLs (personal URLs), which redirects a person who receives a piece of mail back into the digital age. Since most people now have a smartphone, these codes can be scanned by the target audience for more information.
  • Messaging: If you’re doing a particular project or sale, consider using direct mail to bolster the urgency. My team and I have gotten high response rates to direct mail pieces that have had a deadline to partner with our companies. One of the key reasons we have seen this work is because with all of the emails people receive, lots of times they are dismissing this form of communication quickly just to get through their email box.
  • Multi-channel Marketing: Direct response is an excellent way to support your digital marketing efforts. We know that people have to see your brand and logo multiple times for it to begin to “stick” in their minds. Direct mail helps reinforce your brand’s digital efforts. Prospects not only see you in the digital world but also in the “real world.”
  • Testing: Direct mail provides your business with an opportunity to test another method for reaching out to your prospects. We’ve tested direct response with high-level prospects in our target audience, and the new accounts we’ve obtained has paid for the mailing expenses
  • Easy Analytics: Direct mail results are straightforward to understand. You don’t need to have anyone on your team sign-into a digital platform to pull a report for you. Direct response provides you an easy way to see how much you spent against the amount of new business you achieved.
  • Credibility: Direct mail, because it’s familiar and tactile, gives the recipients an automatic sense of your credibility. We live in a world of “fake news” and raging social media debates about content in the digital space that is authentic and real. Direct response cuts through the noise and instantly gives credibility because of the investment and its familiarity.
  • Creativity: Direct response is an excellent way to experiment with color, size, shape and different packaging for your pieces. Sophisticated marketers are experimenting with many different types of mailings to stand out from a regular sized and traditional letter and envelope, which encourages people to look at the piece.

The Data & Marketing Association (DMA) has reported that direct mail has declined. However, in a digital world where people are inundated with massive amounts of content, direct mail stands out as a creative way to cut through the noise. At the very least, direct mail is an excellent complement your digital efforts, and at best, it’s a great way to obtain new business.

SMS Gateway for Small Business to Facilitate Bulk SMS Marketing for Local Businesses

An SMS gateway enables a PC to send or get Short Message Administration transmissions to or from a media communication. Most messages are in the long run steered into the cell phone systems. Numerous SMS gateways bolster media change from email and different configurations.

In a country where more smartphones are being used than toothbrushes, Bulk SMS Marketing is no doubt any business’s sure shot way to connect with audiences. It is an extremely effective medium to reach out to millions of people at the same time. And also the open rate of SMS is the best among this kind of marketing, So there are possibilities for best ROI

Generally, an SMS is opened inside five minutes of its conveyance. Hence, that makes Bulk SMS Marketing an extraordinary decision for new item dispatch data, constrained offers, regular rebates, arrangement updates and coupon advancements.

Utilizing SMS to specifically instant message clients are an extremely successful approach to impart straightforwardly new data and offers. In any case, the tenets that administer the business are tight with respect to what is considered spam and what isn’t. This implies organizations that need to use Short Message Service (SMS) framework strategies for marketing and correspondence should be watchful about how they handle the errand. A business ought to make sure that the immediate correspondence framework that it has worked to address Bulk SMS marketing needs was developed in light of those particular concerns.

Utilizing an SMS Gateway has its own favourable circumstances. Some of them are as per the following:

· SMS Platform for Business Messaging

· Sub-Accounts for Team Members

· Virtual Mobile Number

· SMS Sender ID

· Long Text Messages

· SMS Stop Command

· Reporting & Analytics

· Secure Text Messaging

· Incoming Message Automation

There are few types of correspondence accessible to an organization that is as immediate and successful in taking a message and truly putting it right in the hands of the planned buyer. On the off chance that a specialist’s office needs to stay up with the latest about the doctor’s accessibility, SMS is the ideal method to do it. It is likewise a significantly less expensive technique for correspondence that other direct marketing options, for example, mailing updates or making telephone calls. As in the case of a specialist’s office, it’s less demanding and less expensive to send updates about arrangements to patients by means of content informing than it is to have a partner put a telephone call and endeavour to talk straightforwardly with the patient.

Another effective way to reach your customer is using WhatsApp for business.