Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

To begin your direct mail campaign, break down the process into manageable steps and take these factors into consideration. Here are some questions to ask yourself.

Who is your target audience?

The first step is to identify your company’s target audience, or target audiences, and understand these demographics as well as possible. The more knowledge you have of their purchasing habits, needs, and wants, the more effective your direct mail campaign will be in helping them understand how your business can benefit them. Are your clients male or female? Old or young? Where do they live? The more detailed, the better. Look at the demographics of your existing customer base, but also imagine what other customers you might want to reach out to. Who uses your services, and who could use your services?

Who is on your mailing list?

Once you have a good understanding of your current and prospective clients, create a mailing list. Better yet, create different lists for different campaigns; the material you send to existing customers might look different and contain different information than that which you send to potential customers. The more tailored your pamphlet, postcard, flyer, etc. is to the specific recipient, the better the chance he or she will respond positively, if at all. Keep detailed and organized records of your lists for reference when creating future campaigns.

What do you want to say? How are you going to say it?

Now it’s time to design the actual promotional material that you will send out. There are many types, including postcards, flyers, and pamphlets explaining your services and detailing special offers. Thank you cards and greeting cards for previous clients are just as important; they’re instrumental in fostering a sense of community and letting customers know how much you value them and their business. After all, one of the principal reasons people respond so well to direct mail marketing is that it’s more personal than electronic communication. Identify which types of mail you will be sending to which people and the text to include. Make sure to double-check spelling and grammar.

Next, focus on the visuals. Pictures are crucial. If you are a company that sells home products for elderly customers, include photos of people making it clear just how easy-to-use your products are. Other businesses, like law firms and real estate companies, traditionally utilize photographs of lawyers, agents, etc. because they are businesses that rely on personal, one-on-one trust. Make sure whatever pictures you choose are high-quality and professional.

Graphic design plays a crucial role in representing your business as well. If your material appears outdated or aesthetically displeasing, you jeopardize the perceived reliability and quality of your company, which can greatly affect business. If you have no experience in graphic design, it is best to leave it to professionals. Some direct mail services offer in-house graphic designers.

The Benefits of Custom Boxes for Your Company

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business’ personality, show your base of clients what you are all about. They can also magnify your product; you can elaborate what your costumers are purchasing. This can be valuable to your business because people usually don’t buy products that they aren’t familiar with. They can prevent a dispute with your costumers because they are the safest way to transport goods. No customer wants to see his delivered product being damaged and I doubt that you want that as well. Spending a little extra on packaging can go a long way for you, save you from inconvenience and satisfy your costumers. Special packaging is a huge plus, and you shouldn’t even question whether you should start doing it.

It benefits the product

Spending slightly more on packaging can prevent damaging your product. Shipments can get messy, so if you are interested in keeping your clients you have to deliver quality products whenever they order. You are confident that your product is good, right? Show that through your custom boxes. Depicting quality through the packaging isn’t something new, and if you aren’t already doing it, you are late for the party. You can advertise both your company and your product, so spend some time designing a box that you are certain it shows your firm’s personality. Introduce it to your costumers and see how they respond. If they like it, keep using it. If they don’t then spend more time designing. Or hire a designer and take that weight off your shoulders. It’s important that your product’s quality is perfectly showcased on your packaging. Otherwise, you are just wasting your time.

It benefits your costumers

If your product is as good as you say it is, use the packaging to show that. Clients usually don’t like bland, simple packages and neither, should you? Don’t settle for less when you could have it all. Shipping your product using custom boxes costs just a little more money, practically you won’t even feel it. It benefits, however, you will. It shows your costumers that you care about your product just as much as they do. You will begin to feel the differences right away. Several simple adjustments can bring you closer to your consumers and can build you a long lasting relationship with them. Bringing in new consumers is important, but keeping your current group of clients is equally as important. So, spend that little extra cash on the packaging. Do not hesitate. If you show everyone that you care about your current client base more than your competitor, everyone will soon want to be part of your little business family.

It benefits you

Custom boxes can’t be that one thing that puts your business above all your competitors, but it can be pretty important. If you have something that benefits your clients and your product, it’s next to impossible for that thing to fail to benefit you. Start using customized packaging and satisfy your clients. After all, if you are expecting your business to succeed, you MUST put the clients first. If you do that, then the profit will come eventually. The value of using customized packaging is much higher than you thought.

ICustom Boxes is the leading brand in the designing, production, and printing of customizable packaging services and solutions, since 2010. At iCustomBoxes, we deliver businesses and consumers with customized printed packaging solutions.